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Bankable Business Plans, by Edward Rogoff
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Bankable Business Plans reveals the secret of creating a compelling and successful business plan for anyone who ever dreamed of starting or expanding an enterprise. This invaluable book guides readers through a comprehensive, step-by-step process to produce a professional-quality business plan that will attract the financial backing entrepreneurs need. Bankable Business Plans is the only book on the market that demonstrates how to make each business plan uniquely suited to every endeavor. It is also the only book which explains how to employ the guidelines that banks, venture capital firms and the Small Business Administration use to grant loans and other financial support to businesses. By describing how to apply the relatively unknown, but easily available Risk Management Association data to each business concept, author Edward Rogoff provides a virtual answer key to anyone seeking financial support for a business idea. Rogoff’s years of experience in both founding and improving startup and established companies, as well as teaching entrepreneurship to college graduate and undergraduate students, enables him to delineate the elements that make a business plan attractive to investors and lenders. Bankable Business Plans is essential for anyone interested in opening a business, expanding an existing enterprise, or simply testing the financial reality of a dream.
- Sales Rank: #2004120 in Books
- Published on: 2003-10-23
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: .98" h x 7.04" w x 8.98" l,
- Binding: Hardcover
- 272 pages
Review
"I knew Ed before I started Amazon.com. I believe his experiences with his own successful ventures and as a professor of entrepreneurship make him an excellent person to guide you from initial idea through the creation of an effective plan that will serve the needs of your customers and investors. A strong business plan will not only help you locate the early funds you need, but will also clarify your thinking and serve as a starting blueprint for future growth in what is always a changing world."
"Here’s the book entrepreneurs have been waiting for. Bankable Business Plans is a no-nonsense approach to putting in writing what lenders and investors demand to see. Rogoff takes you to the next level by showing how style counts along with content. Rogoff’s Bankable Business Plans tells entrepreneurs exactly how to pull together what they need before they see the people with the money. Follow Rogoff’s advice and you’ll be glad you did."
About the Author
Edward Rogoff founded and served as CEO of two media companies which owned and operated 23 radio stations throughout the United States. From 1998 to 2002 he was the Director of the Lawrence N. Field Center for Entrepreneurship and Small Business, one of the largest entrepreneurship centers in the United States, where he helped hundreds of entrepreneurs create business plans and developed corporate support and managed diverse funding sources for the Center. Rogoff designed the entrepreneurship curriculum at Baruch College where he continues to teach both graduate and undergraduate students as a professor in the Zicklin School of Business at the City University of New York. He received his B.A., M.B.A., M.A. and Ph.D. from Columbia University, where he wrote his dissertation under Nobel Laureate William Vickery. He continues to work extensively as a business consultant for firms specializing in technology, communications, urban transportation, private education, and venture capital.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Invaluable for Entrpreneuers and Students
By Charles H. Warner
I am a professor at the University of Missouri School of Journalism and I teach a course titled The Economics and Finance of the Media. The final project in the course is to write a business plan, and Rogoff's Bankable Business Plans is a required text in the course. It is a perfect guide for students and entrepreneuers who want to write an excellent business plan. I've looked for years for a book that would guide students through the maze of creating a good business plan, and Rogoff's book does this. It is well organized, thorough, and full of practical advice.
0 of 0 people found the following review helpful.
Five Stars
By bigga
Great book!
8 of 8 people found the following review helpful.
Financial projections in a business plan are important - they should be meticulous!
By Jeff Lippincott
Chapter 10 in this book opened my eyes to a publication produced each year by the Risk Management Association (RMA). It's called the "Annual Statement Studies - Financial Ratio Benchmarks" and is a compilation of information supplied by member banking institutions that get their information from small business loan applicants. The author of Bankable BPs says a sound business plan must favorably compare to the information in the RMA publication, or it probably will not help the loan applicant get her funds.
I recommend after reading Bankable BPs that anyone creating a business plan will do themselves a favor by examining the RMA publication to use as a guide for creating meticulous financial projections included in their business plan. Don't write the business plan first, and then compare it to the RMA publication figures. Instead start with the figures and then write the business plan.
Another similar (but not as good) publication you might want to look at is called "Financial Studies of Small Business" written by Financial Research Associates.
Besides the impressive information contained in Chapter 10 of Bankable BPs, I thought the book was a great read on the subject of putting together a business plan. The author is an associate professor at one of the CUNY schools in New York. I would have liked the book better if he had not emphasized that a business plan was a tool to help raise capital. But he does point out that a business plan is an important tool for running a small business, too.
The author listed 10 action steps necessary to create a business plan:
1. Define the business
2. Figure out initial needs
3. Outline how the business expects to make money (business model)
4. Perform market research (study industry, competitors, and potential customers)
5. Write a marketing plan
6. Describe sales effort as it relates to marketing
7. Systematize operations & team building
8. Decide on capital requirements
9. Put together pro forma financials
10. Write the business plan in an acceptable format
I'm pretty sure the author felt the action steps were meant to be done in the above order. I tend to agree with the list of action steps, but not the particular order. I think #8 and #2 should be sequenced just after #9. I find it hard to believe it is possible to decide on capital resources BEFORE you have figured out the pro forma financials. And, without knowing the capital resources needed, it seems to me it is hard to determine what the initial needs of the business will be.
All in all, this was a very informative books and I am sure it will be a very helpful book to anyone who has to put together a business plan. 5 stars!
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